About Lovegen
Fast Fashion

About Lovegen

Lovegen is a fast-fashion brand designed in Spain. Targeting the youth of today who want to live on their own terms and always stay stylish. Our styles are uniquely tailored to meet the tastes of an adventurous young generation interested in music and social networking. Fun, fast and fabulous! LoveGen is all that and way more. We are young, we are vibrant and we are inspired by high street fashion trends. The brand is spearheaded by Bhavana Pandey, Nandita Mahtani and Dolly Sidhwani, later joined by Shyan Zubair, Manish Chauhan and Anurag Chauhan. We cater to the brave, the adventurous and the vivacious ones who are open to experience and try everything new.

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Manish Chauhan
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CHAIRMAN & CO-FOUNDER

Hi, I’m Manish S Chauhan, Chairman of Noize Jeans and Co-Founder of LoveGen Bangladesh. We invested a lot in research and analysis. As a result, we excelled in three things; design, faster lead times, and amazing prices. Our confidence in our strength was further solidified by the positive reception of our customers. Most of their bestsellers were coming from us. This is when we realized that we should start our own brand as the market was already attracted to most of our products, and we should capitalize on that. And that is how LoveGen came to be... Our focus on sustainability in designing and production is a key factor for us. Which is why we built our production facilities centered around sustainability. Not only does this minimize the impact on the region’s environment, it also helps improve our brand image and recognition. We excel in three things; design, faster lead times, and amazing prices. Our confidence in our strength is further solidified by the positive reception of our customers.

Anurag Chauhan
Anurag S Chauhan

Managing Director & Co-founder

Hi, I’m Anurag S Chauhan, Managing Director of Noize Jeans and Co-founder of LoveGen Bangladesh. We have our own brand called LoveGen. The vision we see for our brand in the future is based on what the youngsters of today are engaging in. They are moving to digital platforms which facilitate exposure to the entire world. They are well informed about what’s happening in the US, Europe and the rest of the world, and they want to experiment and try out new things, especially in fashion. Our idea is to give them fashion that has a global appeal but at prices they can afford. As we travel to different parts of the world, we see that there is a demand for this fashion at this price range. So, we are slowly trying to make the brand global. We are now in discussions with partners in the Middle East, and next we are looking at US and East European countries. So, in 10 years, we will see LoveGen in this sub-continent for sure, but we also wish to see our brand across the rest of the world.

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Ghulam Sumdany Don
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MANAGING DIRECTOR

Hi, I’m Ghulam Sumdany Don, Managing Director of LoveGen Bangladesh, a Corporate Trainer and Motivational Speaker. At LoveGen we are persistently working towards breaking the barriers to entry through an unconventional strategy that would challenge the status quo of fashion in Bangladesh. I lead the marketing and sales and our plan is to make LoveGen the number 1 fast fashion brand in the country in the next 5 years.

Why Lovegen?

Our styles are uniquely tailored to meet the taste of an adventurous young generation who love to enjoy life and are interested in fashion, music and social media. Lovegen allows both young men and women to express themselves through clothes at every occasion.

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Denim Passion

Lovegen is a denim driven brand as jeans have always been an important part of everyone's daily life.

Design Studio in Barcelona

We have decided to set our design studio in Barcelona and take an advantage of its modernity and reputation since it is currently the center of the fast fashion world. Its increasing popularity as a fashion destination with design schools and fast fashion brands headquarters has recently helped the city to transform itself into a style Mecca.

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Brand Positioning

Lovegen is positioned as a fast-fashion brand that is constantly researching international fashion trends and developing new styles while making them affordable for its target market.

Spreading Love

In LoveGen Bangladesh, we bring great quality high street fashion to your screens and stores at affordable prices.

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Happy Lovegeneration

LoveGen is a fashion destination that encompasses and celebrates being a fashionista in a digitally immersed world.

Be Lovegen Ready

Be a part of the Lovegeneration.

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