Privacy Policy

We know that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This Privacy Policy applies to personal information we collect from our customers through (hereinafter referred to as the ‘Website’). It outlines the information we collect about customers, how we use, disclose and otherwise manage this information and the choices you have to restrict our usage of this information. Ensuring the privacy of your personal details is important to us. If you have any questions or comments about the Privacy Policy, please contact us at

What Personal Information About Customers Does LoveGen Collect?

If you use a credit or debit card for your purchases while shopping from LoveGen, we collect your payment related information for the purposes of processing your payment. In addition, we collect your personal information in order to provide and continually improve our products and services.

Here are the types of personal information we collect:

  • Information You Give Us: We receive and store any information you provide when you:
  • purchase, order, return or exchange the products and services
  • track your order through the Website
  • sign up for LoveGen newsletter
  • send or purchase a gift card
  • register on our Website
  • participate in a promotion or survey
  • contact us with a comment, question or complaint

  • "Personal information" is defined to include information that whether on its own or in combination with other information may be used to readily identify or contact you such as: name, address, email address, phone number etc.
  • Automatic Information: We automatically collect and store certain types of information about your use of Website, including information about your interaction with content and services available through the Website. Like many websites, we use "cookies" and other unique identifiers, and we obtain certain types of information when your web browser or device accesses the Website.

For What Purposes Does LoveGen Use Your Personal Information?

We use your personal information to operate, provide, develop, and improve the products and services that we offer our customers. These purposes include:

  • Purchase and delivery of products and services. We use your personal information to take and handle orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.
  • Provide, troubleshoot, and improve Website. We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the Website.
  • Recommendations and personalization. We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience with the Website.
  • Communicate with you. We use your personal information to communicate with you in relation to services via different channels (e.g., by phone, email, chat).
  • Advertising. We use your personal information to display interest-based ads for features, products, and services that might be of interest to you. We do not use information that personally identifies you to display interest-based ads.
  • Fraud Prevention and Credit Risks. We use personal information to prevent and detect fraud and abuse in order to protect the security of our customers, Website, and others. We may also use scoring methods to assess and manage credit risks.

What About Cookies and Other Identifiers?

To enable our systems to recognize your browser or device and to provide and improve the services we provide through Website, we use cookies and other identifiers.

Visit or Register on the Website:

You do not have to register to visit the Website. To take advantage of certain services, you may choose to create an account by providing us with your email address and a password that you select. Personal information (such as name, address, mobile number, email address, billing address, shipping address and credit card information) provided to us while creating or updating an account and at the time of checking out on our Website is maintained in electronic files on our web server and our internal systems located in Bangladesh. Your registration information is used solely to provide and otherwise administer the services you requested, and for other purposes to which you have consented.

Does Lovegen Share Your Personal Information?

Information about our customers is an important part of our business, and we are not in the business of selling our customers' personal information to others. We may transfer (or otherwise make available) your personal information to other affiliates/ enterprises of the Lovegen family and third parties who provide services on our behalf. We may use service providers to process data and online payments, deliver our products and services, host our website, send emails, run our promotions and surveys, to help us better understand your use of the Website and refine and improve the same.

We shall maintain the confidentiality and security of your personal information and to use it only in compliance with applicable laws of the land. These companies are not authorized to use your information in any manner, other than in helping us to provide you with products and services or as otherwise required by applicable laws of the land. Your personal information may be stored and processed in Bangladesh by Lovegen affiliates and other third-party service providers such as courier service providers, mobile marketing agencies etc..

Other than as set out above, you will receive notice when personal information about you might be shared with third parties, and you will have an opportunity to choose not to share the information.

How Secure Is Information About Me?

Your privacy is important to us. We maintain reasonable administrative, technical and physical safeguards in an effort to protect against the loss, theft, unauthorized access, use, modification and disclosure of personal information in our custody and control. We have implemented measures as per the requirements of the laws of Bangladesh in an effort to safeguard the personal information in our custody and control, including only providing access to personal information to employees and authorized service providers who require such information for the purposes described in this Privacy & Security Policy.

To provide you with an increased level of security, online access to certain personal information may be protected with a password you select. We strongly recommend that you do not disclose your password to anyone. We will never ask you for your password in any unsolicited communication.

What About Advertising?

Third-Party Advertisers and Links to Other Websites: Lovegen may include third-party advertising and links to other websites and apps. Except as provided herein, we will not provide any of your personal information to these third parties without your prior consent. Lovegen may provides links to third party Websites as part of news & events or convenience to the user. The inclusion of any link does not imply Lovegen’s endorsement of any other company, its Websites, or its products and/or services. These linked Websites have separate and independent privacy policies such as LoveGen although it is our parent company. Therefore, we recommend you to read the privacy policy carefully. We have no control over such Websites and therefore have no responsibility or liability for the manner in which the organizations that operate such linked Websites may collect, use or disclose and otherwise treat your personal details.

We may also use third parties to publish Lovegen e-advertisements on other Websites such as electronic newspapers, travel related sites etc. In order to measure the effectiveness of our advertisements, these companies may use tracer tags or web beacons to report certain information (but not your name, address, email address or telephone number) about your visits to the Website and the Websites which advertise and feature links to the same.

What Information Can I Access?

You can access your information, including your name, address, payment options, profile information, Prime membership, household settings, and purchase history in the "Your Account" section of the website.

Information You Can Access

Examples of information you can access through Lovegen include:

  • status of recent orders (including subscriptions);
  • your complete order history;
  • email notification settings (including Product Availability Alerts, Delivers, Special Occasion Reminders and newsletters);
  • recommendations and the products you recently viewed that are the basis for recommendations (including Recommended for You and Improve Your Recommendations);
  • shopping lists and gift registries (including Wish Lists and Baby and Wedding Registries);
  • your content, devices, services, and related settings, and communications and personalized advertising preferences;
  • content that you recently viewed;
  • voice recordings associated with your account;
  • Your Profile (including your product Reviews, Recommendations, Reminders and personal profile)

Legal Obligations

Please note that Loevgen must provide your personal information in response to a search warrant or other legally valid inquiry or order, or to an investigative body in the case of a breach of an agreement, contravention of law, court order or as otherwise required by Bangladeshi law.

Policy Changes

The Website may periodically update or change this Privacy Policy for new, unanticipated uses not previously disclosed. Any updated version or changes made of this policy will be posted here. Please visit our Website and review it regularly.

Update Your Profile

If you wish to access or update your profile details that we have about you, or to correct factual errors in our records, please contact us. To protect your privacy, we will take reasonable steps to help verify your identity before granting access or making corrections.

You can also easily update your account information by logging on to and clicking Login.